The modern automotive industry is notoriously high stakes and competitive- traits that were amplified during the recent era of historic industry restructuring. Though many companies emerged from this turbulent period leaner, more efficient, and attuned to the realities of demand, much work remains to shore up key weaknesses. Amidst this backdrop, automotive companies continue to pour billions into developing products, building new factories, and researching new technologies - all for increasingly uncertain returns. These returns are even more unpredictable in the current global market with new entrants, new powertrain technologies, and fluctuations in oil prices. Vehicle Manufacturers (VMs) and suppliers can no longer rely on domestic demand, political backstops, or mature markets to deliver the required returns on investments.

As a leading management consultant to the global automotive industry, PwC’s Strategy& has extensive experience helping senior executives at VMs and suppliers in North America, Europe, Asia, and Latin America navigate these turbulent times and address the critical strategic, operational, and systems issues required to leverage their capabilities and succeed in this rapidly evolving marketplace.

Please click on the link below to learn more about the forces we see coming together to shape the automotive industry in the coming years and questions VMs and Suppliers should be considering.

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Even with recent global sales gains, automakers must navigate three powerful forces to build market share now and widen profits from their rapidly changing products.
The value of customer experience
Using customer experience (CX) to create value for your customers and business in an Age of Experience.
2015 Global Innovation Study: The Automotive Industry
Strategy& Partner Mark Couttie discusses what this year's Innovation 1000 means for the automotive sector.

Our thought leadership

The Auto Industry’s Real Challenge
While automakers pour millions into winning the autonomous vehicle race, they run the risk of ignoring the more imminent threats that could sink them before the technology becomes pervasive.
The truck industry in 2020
This analysis of the global commercial vehicle (truck) market shows rapid growth from Chinese and Indian truck makers selling to cost-conscious high-growth emerging markets.
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The obstacles to adoption are significant, but driverless technology now in development could transform long-haul trucking.

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How we help our clients

Strategy& has extensive experience working with global automotive vehicle manufacturers, suppliers, dealer groups, and finance companies to identify and build the essential capabilities they need to outperform.

Strategy and leadership

Our strategy and leadership practice advises companies on growth and new market strategies, provides product portfolio analysis to ensure greater revenue diversification, and analyzes competitor capabilities to provide objective assessments of market strengths and long-term positioning.

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Product and service innovation

Our product and service innovation experts help unlock our clients’ growth potential by helping develop integrated market and product/service strategies, enhancing technology and product innovation processes, and improving engineering productivity.

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Operations and logistics

Our operations and logistics experts have deep knowledge and experience in applying lean principles, sourcing expertise, and transparency across the disciplines of manufacturing, distribution, transportation, and managing working capital to allow our clients to optimize their supply chain operations.

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Organization and change

Our organization and change practice helps our clients design and realize the potential of new operating models and organizations through their expertise in organization efficiency, outsourcing, human capital and talent management, learning and leadership development, change management, and strategic communications.

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Information technology

Our information technology practice creates value in three important ways: working with clients to reduce the cost of IT by aligning infrastructure, applications, and acquisitions to best practices; identifying opportunities to align IT with corporate strategy to increase competiveness and the ability to integrate with clients and partners; and participating in the creation of business-changing capabilities that involve significant technology elements.

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Client examples

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