Trade Promotion Excellence

PwC’s Strategy& Trade Promotion Excellence (TPE) team offers clients the ability to improve the effectiveness and efficiency of their trade promotion operations. This dedicated team is comprised of experts who bring significant practical experience and expertise to bear in helping consumer products companies improve their trade operations.

Our TPE team is collaborative and works shoulder-to-shoulder with you to deliver practical solutions designed to improve the ROI of your trade spend while creating enduring competitive advantage. It is not unusual for our clients to realize a 5 to 20 percent improvement in annual profits within one to two years of program launch.


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Consumer packaged goods companies spend billions of dollars each year on trade promotion but few really understand what they get in return, since getting a clear picture of spending and ROI is a complex undertaking. Strategy& has created post-event analysis software that can help clear the haze.

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Strategy& has a long history of helping its clients transform their trade promotion capabilities. We began by building bespoke software solutions for our clients and rapidly evolved to provide a wide range of services to help our clients build and sustain Trade Promotion Excellence.
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For more than 20 years, analysts and clients alike have consistently recognized Strategy& as the thought leaders in the area of Trade Promotion Excellence. Our trade promotion experts develop groundbreaking viewpoints by combining our client work with extensive, industry-leading research, leveraging the lessons of both.
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Strategy& believes that building Trade Promotion Excellence capabilities requires focusing on the elements required to create a world class trade capability: strategic processes, organization alignment, analytics, systems and data, and transformation leadership.
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Drawing on several decades of experience, we have developed a comprehensive tool kit of methodologies, approaches, and technical expertise to help our clients build Trade Promotion Excellence (TPE) capabilities. Our services cover the full spectrum of client needs, from strategy through implementation.