Strategy& Foresight
May 2016

What do Apple, Danaher, Natura, Haier, and IKEA have in common? They have succeeded by breaking the rules.

In all too many businesses there is a significant and unnecessary gap between strategy and execution: a lack of connection between where the enterprise aims to go and what it can accomplish. In our new book, Strategy That Works: How Winning Companies Close the Strategy-to-Execution Gap, published by Harvard Business Review Press, we studied 14 iconic companies to learn what they do to close the strategy-to-execution gap – how they create value for customers, what few capabilities allow them to do so in a way that others cannot, and what products and services thrive in their unique capabilities system. What did we discover? Leaders of these companies excel at 5 unconventional acts — management practices that contradict conventional wisdom.

Discover the rules to break

Watch a quick video overview and read an excerpt from the book on the HBR blog that explains the “5 unconventional acts” and how capabilities-driven companies put them to work.

See how these 14 companies did it

Read 1-page summaries of these organizations’ unique way of creating value for their customers, the capabilities they’ve developed to allow them to do so, and the types of products and services that thrive in their unique capabilities system.

What are the challenges and opportunities in your industry?

Our annual Industry Perspectives series is hot off the press with analysis of major trends for businesses in industries from entertainment and media to industrial manufacturing.

Do you have a strategy that works?

Complete a short survey to diagnose whether you’re positioned to successfully close the strategy-to-execution gap.

We hope you find these insights useful — and that if someone asks whether you have a strategy that works, you can answer with a confident “yes.”

Best regards,

Global Leader, Strategy&
Europe, Middle East and Africa Leader, Strategy&

Five Ways to Close the Strategy-to-Execution Gap

Many executives doubt whether their strategies will bring them success. Five unexpected behaviors can help them change course.

Strategy That Works: Five Acts to Transform Your Future
Business strategy is broken and success may lie in breaking the rules. See the ideas that inspired Strategy That Works.
watch the video >
Company examples

We studied 14 iconic companies to learn how they create value in a way that others cannot. Learn their secrets to success.

read their stories >
2016 Industry Perspectives

Where is your industry headed in the year ahead? Read Strategy&'s analysis of major trends, challenges, and opportunities to consider in 2016 and beyond.

learn more >
Strategy That Works Profiler

Business strategies often fail because of a gap between strategy and execution. Take 5 minutes to learn where your organization stands.

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