Joined in 2007 as Consultant, Returned post-MBA as an Associate in 2013.
MBA, Columbia Business School
ME in Computer Science, East China Normal University
BS in Computer Science, East China Normal University e.
Area of focus:
By indusIndustry: Consumer goods, Healthcare
Function: Strategy, valuation and efficiency improvement .
My very first project with Strategy& was to work with a multibillion US-based household durable goods company to expand into the security systems industry in China. To understand demand and supply dynamics in China, the team conducted ~200 interviews across the value chain (e.g. component manufacturers, systems integrators) and segmented the customers into ~20 vertical markets and product categories, and prioritized them in terms of growth opportunities. We successfully developed entry strategies and timeline for each of the attractive market segments. This is my favorite project because as an intern at time, I was able to be fully engaged and learned a lot.
The firm is deeply international because project teams are usually not selected based on office, rather selection is based on achieving the right balance of skills. As an example, I have had the opportunity to work across over 6 countries and 3 continents. I joined the firm as a fresh graduate and after 7 years I still feel this is a place where I could continue to grow and learn so much. It is all because of the inspiring people, such an inspiring group of colleagues.
StrategMy life beyond Strategy& involves me spending time with my family.