Christina Xie
Senior Associate

Senior Associate

Joined in 2007 as Consultant, Returned post-MBA as Associate in 2012.

MBA, MIT Sloan School of Management,
MA in Technology Economy and Management, Shanghai Jiaotong University,
BA in Business Administration, Shanghai Jiaotong University.

Area of focus:
Industry: Passenger vehicle, healthcare, consumer goods.
Function: Strategy, organization and operation.

Favorite project:
Helped a leading Chinese personal care company develop its 5-year growth strategy, including brand repositioning, channel development, and product portfolio management. Moreover, we led a change management study by reorganization, operation improvement and standardizing its management scheme. I learnt a lot from this comprehensive project.

Why Strategy&:
Strategy& is not only a leading consulting firm, but a great place to work: a people-caring culture, a thoughtful senior team, and a cheerful peer group. After being sponsored by the firm and studying abroad for two years for my MBA degree, I still feel like going home when I returned to office.

Beyond Strategy&:
In my spare time, I like cooking, hiking, and snorkeling.


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