Integrating Human-Centered Design to unlock a step-change in value creation
by Chris Vollmer and Matt Egol
Published: June 16, 2014
In today’s digital environment, every company wants to be the disruptor, and Human-Centered Design (HCD) is the way to get there. Unlike traditional strategy, which is often linear, slow, and product-driven, HCD enables companies to build agile businesses, products, and experiences that meet users’ ever-evolving needs. This infographic illustrates the three key phases of HCD: understand, visualize, realize.
Integ r a t ing H um a n - C e n te r e d D e s ign to Unl oc k a Step -Ch a n ge i n Va l ue C r e a t i o n
Strategy& helps companies turn ideas into transformational digital businesses. At the heart of our unique approach is the application of Human-Centered Design by multi-disciplinary teams that integrate across strategy, design, technology and analytics. As applied by Strategy&, Human-Centered Design lets businesses rapidly build digital products and services that meet a user’s ever-evolving needs. As well as applying insights to pursue disruptive strategies and business models, this user-centric push can shape a company’s innovation and marketing capability agenda.
Traditional strategy is often linear, slow and product-driven, rather than user-focused and agile, which results in companies playing defense against disruption vs. being the disruptor themselves.
Disruptive strategies & business models
Social listening; late nt n ee ds as se ss m
U n derst and
To effectively engage with the end user, today’s executives must constantly deepen their customer insight and UNDERSTAND what the user wants.
Vis ualiz e
Executives must VISUALIZE the opportunities presented by the changing digital landscape by looking 3 years out but building for today.
Putting the customer at the center with Human-Centered Design
Executives can REALIZE faster progress and greater impact through a more iterative approach, advancing from minimum viable product to the ultimate vision through multiple, shorter cycle releases.
Strategy& is a global team of practical strategists committed to helping you seize essential advantage. We do that by working alongside you to solve your toughest problems and helping you capture your greatest opportunities. We bring 100 years of strategy consulting experience and the unrivaled industry and functional capabilities of the PwC network to the task. We are a member of the PwC network of firms in 157 countries with more than 184,000 people committed to delivering quality in assurance, tax, and advisory services.