Will your strategy succeed?
Published: March 17, 2011 with Paul Leinwand and Cindy Babski

Paul Leinwand, co-author of The Essential Advantage, in conversation with Cindy Babski from INSEAD Knowledge.

He explains that good strategy and sustainable value creation are based on what a company does really well and matching that up with a very good market-backed view of where those capabilities are going to create value.

learn more about Capabilities-Driven Strategy >

 

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