Why are so many companies wasting time and money on strategies that never come to life? Ironically, it sounds like they're doing all the right things. But this conventional wisdom is a trap: It creates a huge gap between your destination and your ability to get there. In order to build a strategy actually built to execute, you need to do the opposite of what most companies do. Based on a decade of research, our new book "Strategy That Works" reveals the formula for success: five unconventional acts that the world's leading companies use to win.