Leading marketers weigh in on capabilities for social media success
Published: October 1, 2011 with Christopher Vollmer

Partner Christopher Vollmer, global leader for media and entertainment, leads a panel discussion with executives from L'Oreal, Diageo and Starwood Hotels, and Buddy Media CEO Mike Lazerow during IAB MIXX 2011. The key takeaway? Social media requires a fundamentally new set of capabilities.

Note: This video was originally published by Booz & Company.

 

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