Highlights from campaigns to capabilities: Social media and marketing 2011
Published: October 1, 2011 with Christopher Vollmer
Partner Christopher Vollmer and former principal Karen Premo, from Strategy&'s global media and entertainment practice, discuss key findings from campaigns to capabilities: Social media and marketing 2011, a study conducted in partnership with Buddy Media.

Note: This video was originally published by Booz & Company.

 

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