The challenges of front-end innovation

Strategy& Senior Partner Barry Jaruzelski talks about why front-end innovation is so hard, and how companies can learn to get better at it. His advice is drawn from Strategy&'s 8th annual Global Innovation 1000 Study, which focuses on the "fuzzy front end" of the innovation process -- the tools, mechanisms and networks companies use to generate ideas and effectively convert them into commercialization projects.

Note: This video was originally published by Booz & Company.

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