Cut Costs and Grow Stronger
Published: January 4, 2011 with Per-Ola Karlsson, Paul Leinwand, Cesare Mainardi, Shumeet Banerji, and Tom Stewart

In this video, PwC’s Strategy& experts from around the world discuss the concepts behind Cut Costs, Grow Stronger.

Cutting costs without thinking of strategy is a bad decision. In this video, Strategy&'s experts from around the world discuss the concepts behind Cut Costs, Grow Stronger. The book outlines an effective way to get the answer to tough questions surrounding cost cutting: Cut costs in superfluous areas and invest in those that will strengthen your differentiating capabilities.

Note: This video was originally published by Booz & Company.

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