In this series of three entertaining yet instructional videos we explain what we mean when we talk about capabilities as the key to essential advantage and sustained value creation and capture.
In this video we define what a capability is—the combination of processes, tools, skills and behaviors, and organization that delivers a specified outcome—and show how differentiating capabilities create unparalleled value for a company. We use Frito-Lay and its direct-store delivery capability as an example to illustrate this powerful concept.
In this video we define what a capabilities system is by looking at Frito-Lay. We show how Frito-Lay combines its three differentiating capabilities of direct-store delivery, continuous innovation of new products, and consumer marketing into a powerful system that is at the heart of the company’s success.