Media & Entertainment

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The digital revolution is fundamentally changing the world. Our first "Next Big Thing" video highlights some of the major changes that digitization brings to governments, businesses, and consumers.

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Strategy&'s Global Media & Entertainment Practice presents the findings of the study "Campaigns to Capabilities: Social Media & Marketing 2011" at the IAB MIXX event. Conducted in partnership with Buddy Media, this study identified the key capabilities required to take advantage of social media.

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Partner Christopher Vollmer, global leader for Media and Entertainment, leads a panel discussion with executives from L'Oreal, Diageo and Starwood Hotels, and Buddy Media CEO Mike Lazerow during IAB MIXX 2011. The key takeaway? Social media requires a fundamentally new set of capabilities.

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Partner Christopher Vollmer and Principal Karen Premo, both from Strategy&'s Global Media & Entertainment Practice, discuss key findings from Campaigns to Capabilities: Social Media & Marketing 2011, a study conducted in partnership with Buddy Media.

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At the event's conclusion, Vollmer was interviewed by the Paley Center's CEO and President Pat Mitchell.

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Old advertising models are exploding and new ones are emerging. Where is the smart money going? Panel moderated by Christopher Vollmer, Partner and Leader, Global Media and Entertainment, Booz & Company.


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