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Companies hunting for a winning digital platform need to implement a strategy shaped by innovation and disruptive thinking. Strategy&'s Digital Services is helping companies achieve their digital goals; placing the user at the center, moving quickly and going beyond.

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Strategy&'s global media and entertainment practice presents the findings of the study "Campaigns to capabilities: Social media and marketing 2011" at the IAB MIXX event. Conducted in partnership with Buddy Media, this study identified the key capabilities required to take advantage of social media.

 

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Partner Christopher Vollmer, global leader for media and entertainment, leads a panel discussion with executives from L'Oreal, Diageo and Starwood Hotels, and Buddy Media CEO Mike Lazerow during IAB MIXX 2011. The key takeaway? Social media requires a fundamentally new set of capabilities.

 

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Partner Christopher Vollmer and former principal Karen Premo, from Strategy&'s global media and entertainment practice, discuss key findings from campaigns to capabilities: Social media and marketing 2011, a study conducted in partnership with Buddy Media.

 

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At the event's conclusion, Vollmer was interviewed by the Paley Center's CEO and President Pat Mitchell.

 

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Old advertising models are exploding and new ones are emerging. Where is the smart money going? Panel moderated by Christopher Vollmer, partner and leader, global media and entertainment, Strategy&.

 

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