Consumer packaged goods companies spend billions of dollars each year on trade promotion but few really understand what they get in return, since getting a clear picture of spending and ROI is a complex undertaking. Strategy& has created post-event analysis software that can help clear the haze.
Looking to give your company a digital edge? Focus on the top three digital trends shaping the future – mobile, personalization, and data analytics. Watch Chris Vollmer, Managing Director of Digital Services, explain his key insights on how to get ahead in the digital race.
Strategy&, in collaboration with INSEAD eLab, have researched the link between Demand Analytics and commercial performance. James Walker, Strategy& partner, discusses the survey findings in this short video interview.
Companies are not getting enough value out of their investments in digital. Chris Vollmer, Managing Director for Strategy&’s Digital Services, shares the top three digital mistakes that are holding companies back.
It’s time to stop wasting money and start your company’s digital transformation. Chris Vollmer, Managing Director of Strategy& Digital Services, explains how to start using digital to fuel your company’s growth today.
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