Stay up to date on the latest research and thought leadership from Strategy&. Just select a topic below and incorporate it into your preferred news reader. Each Strategy& feed displays feature headlines and summaries and links to the full article. Scroll down to read more about RSS feeds and how to access them.
Aerospace and defense
Really Simple Syndication (RSS) is an easy way to stay current with online news and information from a variety of Web sites. RSS delivers news and analysis from across the Web directly to you via a piece of software called a news reader, or aggregator. News readers eliminate the hassle of visiting each site individually.
How to access RSS feeds
The first thing you need to do is choose a news reader. These come in several forms: Some are Web-based and only need an Internet connection; others require you to download special software to your desktop. Popular RSS readers that are compatible with Windows include FeedDemon, Awasu, and NewzCrawler; for Macintosh users, popular choices are NewsFire and NetNewsWire. Some Web browsers, like Firefox, Safari (2.0 and above), and Opera, offer built-in RSS functions. Web-based services, like My Yahoo! and iGoogle, also offer personalized Web pages where you can add your RSS feeds directly.
Once you decide on a reader, adding RSS feeds is easy. Start by locating the orange buttons labeled RSS or XML on the Web sites you wish to add. Some news readers will automatically add your RSS feeds when you click on the orange button; others require you to copy and paste the URL of the RSS feed into your reader. In the second case, click on the orange RSS or XML button, copy the URL of the page, and paste it into your reader. Or right-click on the link, select "copy shortcut," and then paste the information into your reader. Check with the reader you choose for more detailed directions on adding new feeds.