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Consumer packaged goods companies spend billions of dollars each year on trade promotion but few really understand what they get in return, since getting a clear picture of spending and ROI is a complex undertaking. Strategy& has created post-event analysis software that can help clear the haze.

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Author Barry Jaruzelski discusses R&D spending by the Global Innovation 1000 companies over the last decade.

 

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Author Barry Jaruzelski reviews how innovation has changed and what companies expect for the next decade.

 

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Looking to give your company a digital edge? Focus on the top three digital trends shaping the future – mobile, personalization, and data analytics. Watch Chris Vollmer, Managing Director of Digital Services, explain his key insights on how to get ahead in the digital race.

 

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Strategy&, in collaboration with INSEAD eLab, have researched the link between Demand Analytics and commercial performance. James Walker, Strategy& partner, discusses the survey findings in this short video interview.

 

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Learn how to take advantage of the opportunities opened up by big data.