Consumer packaged goods companies spend billions of dollars each year on trade promotion but few really understand what they get in return, since getting a clear picture of spending and ROI is a complex undertaking. Strategy& has created post-event analysis software that can help clear the haze.
Looking to give your company a digital edge? Focus on the top three digital trends shaping the future – mobile, personalization, and data analytics. Watch Chris Vollmer, Managing Director of Digital Services, explain his key insights on how to get ahead in the digital race.
Strategy&, in collaboration with INSEAD eLab, have researched the link between Demand Analytics and commercial performance. James Walker, Strategy& partner, discusses the survey findings in this short video interview.
Learn how to take advantage of the opportunities opened up by big data.