Digital Customer Centricity Profiler
A company's right to win in any market depends on a coherent strategy that aligns its internal capabilities with external market positioning on every level. As digital advances unlock new ways for companies across industries to interact with customers and capture valuable insights about their level of engagement and potential to a brand, organizations must invest in and enhance the right digital capabilities systems in order to thrive.
Winning companies focus on strengthening a few select capabilities that foster digital customer centricity. These capabilities may include:
Following the customer journey from pre-engagement to post-purchase, constantly listening to, and learning how, different customers interact with their brand
Integrating multiple data sources and continuously refining their segmentation approaches to identify–and serve–the customer segments that truly matter
Engaging customers across multiple channels and platforms, generating deep insights, and seamlessly executing on them
Your company will have its own unique digital capabilities mix. To understand best practices and see where your capability gaps lie, take the Digital Customer Centricity Profiler.
In 10 minutes, this short survey will help you kick-start the process to assess whether you prioritize the right digital capabilities and how you can invest in talent and skills development to enhance them.