Digitization

Thanks to digitization, companies across industries are racing to migrate "analog" approaches to customers, products, services, and operating models to an always-on, real-time, and information rich marketplace. Some leaders are redesigning their capabilities and operating models to take full advantage of digital technologies to keep step with the "connected" consumer and attract talent. Others are creating qualitatively new business models — and tremendous value — around disruptive digital opportunities. In doing so, these companies secure not only continued relevance, but also superior returns.

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By the year 2020, an entire generation will have grown up in a primarily digital world. Their familiarity with technology, reliance on mobile communications, and desire to remain in contact with large networks of contacts will transform how we work and how we consume.
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Every company in every industry will be dramatically affected by the digitization megatrend, and it will be the responsibility of the top teams to lead the charge by developing the right strategy and building the right capabilities for their companies to win in the digitized environment.
The impact of digitization also affects the supply side — the collection of industries and companies, including the traditional IT service providers, the telecom companies, and the hardware, software, and Internet players that are creating the technologies for this brave new world.
Read more thought leadership from PwC’s Strategy& on the impact of digitization in a broad range of sectors, functions, and regions.

What's hot: Our latest publications on Digitization

The right CDO for your company's future
As companies move to catch up with the digital future, they are taking a close look at what kind of executive they need to lead the way. But companies that are still...
Connecting the world
Prepared by Strategy& for Facebook in support of its Internet.org initiative, the ‘Connecting the world’ report identifies mechanisms that can accelerate...
Procurement 4.0
The concept of Procurement 4.0 has emerged as a reflection of the effects of Industry 4.0’s cutting-edge technologies and data management on strategic and...
The new paradigm for telecoms
The telecommunications industry has enabled its business customers to digitize their activities, but has lagged in its own efforts to move in the same direction. If...
Understanding digital content and services ecosystem
The government, local content providers, telecom operators, and global platform providers can play an important role in jump-starting digital content ecosystems by investing...
Will You Be Mine in the Digital World?
As digital deals increase, acquirers are faced with challenges that digital M&A present at every phase. strategy+business examines the main types of digital...
The next-generation sales force
With a daunting set of pressures on sales margins and effectiveness at work today, most companies need to re-think their sales operations around a new model. The...
Adapt, Disrupt, Transform, Disappear: The 2015 Chief Digital Officer Study
The digital revolution is moving fast and spurring massive disruptions and transformations in industry after industry. A key sign of its growing importance is the rise of a...
Maximizing the value from technology investments
As technology reshapes virtually all industries, companies continue to make sizable investments. Yet many such investments fail to deliver their promised returns. Our...