What we believe

What we believe

Essential advantage lies within. A few differentiating capabilities drive identity and success.

We believe passionately that essential advantage lies within and that a few differentiating capabilities drive any organization’s identity and success. We work with our clients to discover and build those strengths and capture the market opportunities where they can earn the right to win.


2015 CEO Success study
This is the 16th year that Strategy& has examined CEO changes among the world’s top 2,500 public companies. This year, we focus on outsider CEOs and the circumstances in which outsiders are being hired.
2016 Industry Trends
See what opportunities and challenges lie ahead for your company in 2016 and beyond.
SoundBite: Why strategy matters
Cesare Mainardi and Senior Partner Paul Leinwand provide a practical guide for using capabilities to build your company’s engine for growth.
The 2015 Global Innovation 1000
For the 11th year, Strategy& examined the R&D footprint of some of the world's top companies. We look at how much they are spending on R&D, where, and how that spend has shifted since our last study on this topic in 2008.
Our perspective on growth
The most powerful growth engines are made up of a handful of capabilities providing real differentiation in the market.
Fit for Growth
In an uneven business climate, companies need to transform how they operate, while creating the capacity to invest in growth. Our Fit for Growth methodology for strategic cost management starts by articulating a clear and compelling cost agenda from the front line to the back office.
Capabilities-Driven Strategy
The power of coherence: A company's right to win in any market depends not just on external market positioning, and not just on internal capabilities — but on a coherent strategy that aligns them at every level.
Strategy& strongly believes that consumerism is a revolutionary force that will fundamentally alter the status quo in the health industry. We work with our clients as they seek to understand all the implications of this new world and become leaders in the consumerization of healthcare.
Thanks to digitization, companies across industries are racing to migrate "analog" approaches to customers, products, services, and operating models to an always-on, real-time, and information rich marketplace.
Organizational DNA
Find out in five minutes if your organization has the right stuff by diagnosing its DNA. Is it Passive-Aggressive, Fits-and-Starts, Outgrown, Overmanaged, Just-in-Time, Military Precision, or Resilient?
Trade Promotion Excellence
Strategy&'s Trade Promotion Excellence team helps consumer products companies improve the effectiveness and efficiency of their trade operations.

Practice areas thought leadership

Scroll through and click on the practice areas below to access additional relevant thought leadership and partner contacts.

In The Essential Advantage: How to Win with a Capabilities-Driven Strategy, Strategy&'s Paul Leinwand and Cesare Mainardi maintain that success in any market accrues to firms with a coherence premium.
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