“The Chinese Way”
In its July 3, 2010 review of the new book, The China Strategy: Harnessing the Power of the World’s Fastest-growing Economy, The Financial Times wrote that the author, Booz & Company Partner Edward Tse (Greater China), “clearly knows China well and has a hundred interesting facts and opinions at his fingertips.” The review details Tse’s thesis that successful multinationals must see China as a fully integrated part of their global operations, “not just a source of cheap labor or a mouth-watering market.” And it focuses on Tse’s highly readable excursion to a convenience store, which he marshals as evidence that China is even more open to outside products and influences than the U.S. “Accompanying the western products Coke, Pepsi and Schweppes there are Japanese soft drinks made by Suntory, Kirin and Sapporo, Taiwanese flavors under the Uni-President label, and Hong Kong brands such as Vitasoy,” the reviewer noted. “Alongside the bottled waters, colas, and beers are teas, coffees, and Soya milk drinks, plus ones made from fruits unfamiliar to most foreigners ... Indeed, here is the brave new world of plenty.”