“Balance del Sector Turístico (Tourism Sector Balance)”
In the January 19, 2010 issue of Cinco Días (Spain), Booz & Company Senior Partner Jürgen Ringbeck (Europe) predicted that governments will pursue alternative strategies to boost the tourism industry in their countries. “This recession will force governments to adopt a new approach to tourism policy,” said Ringbeck in response to a study by the World Trade Organization (UNWTO) that found declining rates for tourism in 2009. “Competition between destinations will increase a lot as customers adjust to the maximum budget allocated to travel or sightseeing.” The study revealed that international tourist arrival declined by an estimated 4 percent in 2009, but found that growth returned in the year’s last quarter, contributing to better-than-expected full-year results with growth in 2010 projected to be between 3 percent and 4 percent. By region, Asia is expected to continue showing the strongest rebound, while Europe and the Americas are likely to recover at a more moderate pace. Growth is expected to return to the Middle East while Africa will continue its positive trend benefiting from the extra boost provided by the 2010 FIFA World Cup in South Africa.