“Apple Beats Views As New 3G iPhone, Laptops Fuel Sales”
In an article in the July 22, 2009 issue of Investor’s Business Daily, Booz & Company Partner Barry Jaruzelski (North America) said that big iPhone sales in its 3rd quarter enabled Apple to smash Wall Street’s sales and profit estimates. Apple is performing well because of the strength of its brand and the continued “halo effect” associated with its popular iPod portable media players and iPhone smart phones, said Jaruzelski. Moreover, the Cupertino, Calif., computer maker hasn’t felt pressured to get into the growing netbook category—low-cost mini-notebook computers—because demand for its premium notebooks has remained strong, he added. “Right now, the netbook trend is more of an issue for the traditional Wintel PC players than for Apple,” Jaruzelski said, referring to Intel (INTC) -powered computers running Microsoft’s Windows operating system. Apple wants to avoid the erosion of average selling prices that has plagued netbook vendors, he added.