03/04/09
“India Among World’s Attractive Destinations: WEF”
An article in the March 4, 2009 issue of Economic Times (India) details how India has moved up three places on the list of the world’s attractive destinations, but is still at a low of 62nd position in the global ranking, which is topped by Switzerland, according to a report released by the World Economic Forum with the help of Booz & Company. Switzerland is followed by Austria, Germany, France, and Canada in the top five of the annual “Travel & Tourism Competitiveness Report for 2009,” which features a total of 133 countries and reflects the industry’s many challenges in the face of the current economic downturn. “The economic downturn forces a new view on a country’s Travel & Tourism policy by the local government and the travel industry to preserve the competitiveness of its destination,” says Booz & Company Senior Partner Jürgen Ringbeck (Europe), who headed the Booz & Company team that assisted WEF on the Report. “Competition between destinations will heat up, as many customers will manage their travel budget more tightly for some time.” Booz & Company was the project’s strategic design partner.