12/22/08
“Flying Towards Quality When The Economy Is Grounded”
In an article in the December 22, 2008 edition of Mediapost.com, Booz & Company Partner Christopher Vollmer (North America) said that companies should consider focusing their marketing online. “Marketers are looking for advertising environments that are targeted, accountable and interactive—all of those dimensions continue to benefit online,” said Vollmer, who leads Booz & Company’s North American media practice. His advice is based on current economic economic conditions, which he said lead marketers away from advertising networks, because “they offer little additional value in the form of campaign optimization or targeting.” Nielsen Online recently reported that newspaper sites, such as NYTimes.com and washingtonpost.com, received a record 68.3 million unique visitors in the third quarter, an increase of 15.8 person above the third quarter of 2007.