“The Impact of the Financial Crisis in the Brazilian Automotive Industry”
In a live interview November 11 on Bloomberg Television, Booz & Company Vice President Letícia Costa (South America) predicted that the Brazilian automotive industry will face a growth retraction in 2009 die to the global financial crisis and credit shortage. However, the prediction comes against the record growth rates achieved in 2008 by the Brazilian auto industry—and Costa said that the period of retraction she predicts for 2009 could serve as a period to rebuild capacity.