It all starts with business strategy. Winning in digital begins with a deep understanding of industry dynamics, recognizing how those trends are disrupting and altering the competitive landscape, and surfacing the next big idea. From the right strategic ideation comes real commercial opportunity.
It's not enough to have the idea. Value creation requires bringing that idea to life—creating a vision of a compelling user experience, designing it, prototyping it, and getting ready to develop it.
It's not all glamorous—it takes hard work to realize value. It means architecting the solution and ensuring it gets built and launched on budget—all the while building the organization's capability to deliver it on an ongoing basis.
Strategy&'s Digital Services's team of strategists, designers, and architects has the vision and technical expertise to design three years out but build for today. Simple means we design for use, not for technology. This approach significantly changes the game by accelerating value and driving disruption downstream.
Handing off from one partner to the next is fraught with risk, increases costs, and dilutes accountability to the client. We identify disruptive opportunities, design and visualize how to capture that opportunity, and then partner to build, scale, and transfer that solution. The Strategy&'s Digital Services model avoids the pitfalls of multiple handoffs, producing better outcomes with less risk.
Our integrated model makes us unique—our people make us great. It's not enough to be smart—our people all have real-world industry experience creating or operating digital businesses. Ours is a talented multidisciplinary team, skilled in all key capabilities from strategy to UX and product design to IT solution architecture.
We believe in being in the trenches with our clients from beginning to end, defining and realizing the digital business opportunity together. Because our people have hands-on digital industry experience, we can go the full distance with our clients, not only envisioning the solution with them but also helping them launch, transfer, and operate it.
Strategy&'s Digital Services bring together a multi-disciplinary team across strategy, design and technology to create high impact solutions for our clients that are 100% digital. Our areas of expertise are:
Digital business strategy, product innovation, user experience, user interface design, ecommerce and digital monetization, app and web development, and project management.
Meet a few of our people...
Chris develops digital businesses and innovative user experiences for leading companies across media, technology and consumer marketing. He was recognized by Forbes.com in 2013 as one of the ten most influential consultants in marketing. He authored the 2008 Wall Street Journal best seller Always On. Chris also leads Strategy&'s Global Media and Entertainment Practice.
Matt is a Strategy& New York-based Partner and the Chief Strategy and Marketing Officer of Strategy&'s Digital Services. With 17 years of consulting experience, Matt specializes in strategy and capability development for consumer brand marketers, retailers, marketing services firms, and media companies, focusing on value creation through digital content, community and commerce.
Mathias is a Partner with extensive consulting experience for various Fortune 500 companies. He brings deep expertise in corporate strategy, digital strategy and transformation, commercial effectiveness and large-scale business transformations. He has cross-cultural work experience in the United States, Europe and India. He has consulting and industry experience in Hi-Tech, Media and Retail.
Samer Bohsali is a Partner with Strategy& and the leader of digital services in the Middle East. He is a leadership member of the public sector practice, and brings more than 18 years of strategy and business experience to client engagements. Prior to joining the firm, Samer spent 10 years running and advising technology start-ups.
Abdulkader Lamaa is a Principal with Strategy& and a leadership member of digital services in the Middle East. He focuses on digital strategies and technology-based transformations. He works closely with clients in the public and private sectors, helping them leverage cutting-edge technologies and trends to innovate their business models and build engaging customer experiences.
Albert specializes in assisting clients develop digital centric growth strategies enabled through a robust consumer understanding. He bring hands on strategic planning, innovation, brand and product management expertise from his experience in industry, and Strategy&.
Nick brings 15 years of consulting experience and specializes in retail strategy and performance improvement supporting general retail clients such as grocery stores, convenience stores, fuel stations, among others. Nick also served as Head of strategy with Safeway and Safeway.com.
Keith Fengler is a Boston-based Partner in our health services practice where he specializes in Customer Strategy and Digital Business. Keith helps his clients adapt to the new consumer-directed health care environment assisting them with customer strategy definition, value creation, new business models, and digital enablement through capability building.
Wes is an even-keeled, dry-witted team leader with broad experience across technology and product development. He approaches client work from a perspective of humility, leading teams to productive collaboration through open-minded exploration. He advocates the combination of Lean Startup with agile methods because it uses questioning as the primary mode of approaching product definition and forces confrontation with assumptions.
John understands the complexities of merging business needs with technology & design to bring digital products to life through a multi-disciplinary approach. John specializes in helping businesses understand how new platforms can disrupt or complement current business models and how to best utilize new technology to enhance consumer experiences and promote profitable growth.
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