It all starts with business strategy. Winning in digital begins with a deep understanding of industry dynamics, recognizing how those trends are disrupting and altering the competitive landscape, and surfacing the next big idea. From the right strategic ideation comes real commercial opportunity.
It's not enough to have the idea. Value creation requires bringing that idea to life—creating a vision of a compelling user experience, designing it, prototyping it, and getting ready to develop it.
It's not all glamorous—it takes hard work to realize value. It means architecting the solution and ensuring it gets built and launched on budget—all the while building the organization's capability to deliver it on an ongoing basis.
Strategy&'s Digital Services's team of strategists, designers, and architects has the vision and technical expertise to design three years out but build for today. Simple means we design for use, not for technology. This approach significantly changes the game by accelerating value and driving disruption downstream.
Handing off from one partner to the next is fraught with risk, increases costs, and dilutes accountability to the client. We identify disruptive opportunities, design and visualize how to capture that opportunity, and then partner to build, scale, and transfer that solution. The Strategy&'s Digital Services model avoids the pitfalls of multiple handoffs, producing better outcomes with less risk.
Our integrated model makes us unique—our people make us great. It's not enough to be smart—our people all have real-world industry experience creating or operating digital businesses. Ours is a talented multidisciplinary team, skilled in all key capabilities from strategy to UX and product design to IT solution architecture.
We believe in being in the trenches with our clients from beginning to end, defining and realizing the digital business opportunity together. Because our people have hands-on digital industry experience, we can go the full distance with our clients, not only envisioning the solution with them but also helping them launch, transfer, and operate it.
Strategy&'s Digital Services bring together a multi-disciplinary team across strategy, design and technology to create high impact solutions for our clients that are 100% digital. Our areas of expertise are:
Digital business strategy, product innovation, user experience, user interface design, ecommerce and digital monetization, app and web development, and project management.
Meet a few of our people...
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Chris develops digital businesses and innovative user experiences for leading companies across media, technology and consumer marketing. He was recognized by Forbes.com in 2013 as one of the ten most influential consultants in marketing. He authored the 2008 Wall Street Journal best seller Always On. Chris also leads Strategy&'s Global Media and Entertainment Practice.
Matt is a Strategy& New York-based Partner and the Chief Strategy and Marketing Officer of Strategy&'s Digital Services. With 17 years of consulting experience, Matt specializes in strategy and capability development for consumer brand marketers, retailers, marketing services firms, and media companies, focusing on value creation through digital content, community and commerce.
Naseem specializes in growth, go-to-market, digital/innovation, and sales strategy serving clients in media, publishing, consumer products, and luxury retail marketing. Naseem also brings 5 years of technology consulting experience with IBM Global Services.
Samer Bohsali is a Partner with Strategy& and the leader of digital services in the Middle East. He is a leadership member of the public sector practice, and brings more than 18 years of strategy and business experience to client engagements. Prior to joining the firm, Samer spent 10 years running and advising technology start-ups.
Abdulkader Lamaa is a Principal with Strategy& and a leadership member of digital services in the Middle East. He focuses on digital strategies and technology-based transformations. He works closely with clients in the public and private sectors, helping them leverage cutting-edge technologies and trends to innovate their business models and build engaging customer experiences.
Albert specializes in assisting clients develop digital centric growth strategies enabled through a robust consumer understanding. He bring hands on strategic planning, innovation, brand and product management expertise from his experience in industry, and Strategy&.
Nick brings 15 years of consulting experience and specializes in retail strategy and performance improvement supporting general retail clients such as grocery stores, convenience stores, fuel stations, among others. Nick also served as Head of strategy with Safeway and Safeway.com.
Frank leads our Internet of Things and Digital Operations services. He brings more than 20 years of achievement in business strategy, digital strategy, and business transformation. He has been the CEO and Founder of a Cloud-based Enterprise Software company, National Managing Director for Supply Chain and Operations, and Global eCommerce Practice Leader.
Keiko brings product design skills ranging from 2-D conceptual development, rapid prototyping, 3-D modeling and the delivery of technical specifications for production. She also facilitates ethnographic research and the delivery of human-centered designs around consumer branded experiences.
Sarah orchestrates the efforts of multi-disciplinary teams to produce interactive digital productions to help clients envision the future of digital and its value creation, while demonstrating Strategy&'s Digital Services's capabilities. Sarah comes with 7+ years of business development, operations and project management experience in the fields of financial services, social policy and management consulting.
Pete is a veteran interactive designer and developer with almost two decades of diversified professional experience in the IT industry. Prior to joining Strategy&'s Digital Services, Pete held senior roles at Microsoft, Amazon.com/co.uk and Publicis as well as other firms in interactive, marketing, strategy and software development.
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