We believe passionately that essential advantage lies within and that a few differentiating capabilities drive any organization’s identity and success. We work with our clients to discover and build those strengths and capture the market opportunities where they can earn the right to win
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As companies move to catch up with the digital future, they are taking a close look at what kind of executive they need to lead the way. But companies that are still searching for a Chief Digital Officer (CDO), and even some that have already appointed a digital leader, if only temporarily, continue to struggle to find the executive who best fits their strategic goals, digital business model, and current and digital capabilities and operations. In order to help companies in their efforts to find the right CDO, we have defined five CDO “archetypes” — the progressive thinker, the creative disrupter, the customer advocate, the innovative technologist, and the change leader. These model types are not meant to be examples of specific executives a company might hire, but rather to serve as an indication of the CDO’s potential range of roles and responsibilities.
As they look to enhance digital capabilities through mergers and acquisitions, traditional companies have to heed a new set of dating rules.
In The Essential Advantage: How to Win with a Capabilities-Driven Strategy, Strategy&'s Paul Leinwand and Cesare Mainardi maintain that success in any market accrues to firms with a coherence premium.
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