What we believe

What we believe

Essential advantage lies within. A few differentiating capabilities drive identity and success.

We believe passionately that essential advantage lies within and that a few differentiating capabilities drive any organization’s identity and success. We work with our clients to discover and build those strengths and capture the market opportunities where they can earn the right to win


Reports and studies

see all >

Just as we advise our clients on how to manage their knowledge and tap the potential in this valuable asset, we shepherd our own intellectual capital, aware that it enriches our value to clients. As with our client engagements, PwC’s strategy consulting team Strategy& brings a global perspective to the development and dissemination of our ideas.

Content democratization
The amount of digital content created, exchanged, and consumed is growing by the day across the world. The objective of this report is to provide a comprehensive view of the effect of the Internet on content providers and distributers, emerging artists, and consumers in five very different countries.

Connected car report 2016
The race to build the fully connected car, and ultimately the completely autonomous vehicle, is already underway. Who will cross the finish line successfully — and where exactly that finish line is — remains to be seen. In this report, based on extensive market research, interviews with auto industry experts, and engagement with auto manufacturers, suppliers, and technologycompanies across the globe, the Strategy& automotive practice answers these questions.


In The Essential Advantage: How to Win with a Capabilities-Driven Strategy, Strategy&'s Paul Leinwand and Cesare Mainardi maintain that success in any market accrues to firms with a coherence premium.
Explore Strategy&'s multimedia offerings, including videos, podcasts, and toolkits. Follow our RSS feeds to receive real-time notifications as reports and whitepapers are added to this site.