What we believe

What we believe

Essential advantage lies within. A few differentiating capabilities drive identity and success.

We believe passionately that essential advantage lies within and that a few differentiating capabilities drive any organization’s identity and success. We work with our clients to discover and build those strengths and capture the market opportunities where they can earn the right to win


Reports and studies

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Just as we advise our clients on how to manage their knowledge and tap the potential in this valuable asset, we shepherd our own intellectual capital, aware that it enriches our value to clients. As with our client engagements, PwC’s strategy consulting team Strategy& brings a global perspective to the development and dissemination of our ideas.

Connecting the world
Achieving universal Internet access requires changes in the three interdependent markets that make the Internet work. The Connectivity Market needs: to shift the spectrum away from 2G, improve offline distribution of content, and add national and international Internet infrastructure. The Content Market needs to: provide relevant educational content, put social services online, and provide economic opportunity content. The Retail Market needs: high-touch sales models, brand- or subscriber-subsidized access, and simpler value propositions. Additionally, technological innovations are needed to reach the remotest and the very poorest of the world’s population. This is the full version of the report.

Connecting the world
Achieving universal Internet access requires changes in the three interdependent markets that make the Internet work. The Connectivity Market needs: to shift the spectrum away from 2G, improve offline distribution of content, and add national and international Internet infrastructure. The Content Market needs to: provide relevant educational content, put social services online, and provide economic opportunity content. The Retail Market needs: high-touch sales models, brand- or subscriber-subsidized access, and simpler value propositions. Additionally, technological innovations are needed to reach the remotest and the very poorest of the world’s population. This is the briefing version of the report.


In The Essential Advantage: How to Win with a Capabilities-Driven Strategy, Strategy&'s Paul Leinwand and Cesare Mainardi maintain that success in any market accrues to firms with a coherence premium.
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