What we believe

What we believe

Essential advantage lies within. A few differentiating capabilities drive identity and success.

We believe passionately that essential advantage lies within and that a few differentiating capabilities drive any organization’s identity and success. We work with our clients to discover and build those strengths and capture the market opportunities where they can earn the right to win


Reports and studies

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Just as we advise our clients on how to manage their knowledge and tap the potential in this valuable asset, we shepherd our own intellectual capital, aware that it enriches our value to clients. As with our client engagements, PwC’s strategy consulting team Strategy& brings a global perspective to the development and dissemination of our ideas.

2016 Global Innovation 1000 Study
By 2020, companies will have shifted the majority of their R&D spending away from physical product-based offerings to digital offerings—software and service, according to the 2016 Global Innovation 1000 Study from Strategy&, PwC’s strategy consulting business. R&D spending growth by Chinese companies leads the global market, with Alibaba as the top spender.

The right CDO for your company's future
As companies move to catch up with the digital future, they are taking a close look at what kind of executive they need to lead the way. But companies that are still searching for a Chief Digital Officer (CDO), and even some that have already appointed a digital leader, if only temporarily, continue to struggle to find the executive who best fits their strategic goals, digital business model, and current and digital capabilities and operations. In order to help companies in their efforts to find the right CDO, we have defined five CDO “archetypes” — the progressive thinker, the creative disrupter, the customer advocate, the innovative technologist, and the change leader. These model types are not meant to be examples of specific executives a company might hire, but rather to serve as an indication of the CDO’s potential range of roles and responsibilities.


In The Essential Advantage: How to Win with a Capabilities-Driven Strategy, Strategy&'s Paul Leinwand and Cesare Mainardi maintain that success in any market accrues to firms with a coherence premium.
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