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Coherence profiler

Coherence Profiler

Ever wonder why some companies have a right to win in all the markets in which they compete? Why their growth initiatives almost always lead to success and their cost-cutting exercises leave them stronger?

PwC’s Strategy& believes the basis of essential advantage lies in coherence. Coherent companies, in our definition, have a clear set of capabilities that are in line with their strategy and that they use over and over again in their portfolio. Our research shows that coherent companies enjoy a measurable performance premium in higher EBIT, ROI, shareholder return, and other measures.

Find out in 5 minutes how coherent your company is. Take the short test below and diagnose how well your organization is positioned for success.

In case of questions or problems, please contact Nadia Kubis.

For each question, please select the answer that best describes your organization. Enter your best guess if you are unsure. Survey results may be reported in aggregate, but all individual responses will be kept strictly confidential.

Start the coherence profiler

Coherence test

Coherence test

This coherence diagnostic is meant to be taken in a small group, as the exercise benefits from more than one person's perspective. Talk through the answers to these questions and identify potential sources of incoherence — both strategic and operational — in your company.

Download (157kb, PDF)

Right-to-win exercise

Right-to-win exercise

In the process of developing a Capabilities-Driven Strategy, you will identify alternative ways to play that your company could pursue. This exercise will help you determine whether a given way to play gives your company a right to win.

Start the right-to-win exercise

Way-to-play tool

Way-to-play tool

One can generally start thinking about a company’s way-to-play by looking at common, generic ways of creating value. These are what we call puretone ways to play.

This tool shows the puretones we work with most frequently. Click on any of the puretones and you will see a short definition and business examples. If you have observed additional puretone ways to play in the market, let us know by clicking on the "Suggest a puretone" tab at the bottom right of the grid.

Most companies are not fully captured by one single puretone way-to-play. Clicking on any company name at the bottom of the screen will show you the puretones that contribute to its way-to-play.

In case of questions or problems, please contact Nadia Kubis.

Start the way-to-play tool

Fit for Growth Index profiler

Fit for Growth Index profiler

Are you ready for growth? Our five-minute Fit for Growth Index profiler allows you to assess your firm’s readiness for growth, compares your company to players from across your industry, and visualizes the payoff from managing cost in a more strategic way. We also provide tailored recommendations for preparing your company for growth based on your unique starting point.

Compare your company’s "fitness" level against competitors’ and determine your Fit for Growth Index score.

For each question, please select the answer that best describes your organization. Enter your best guess if you are unsure.

The view of your company will be based on your own inputs and publicly available financial data. Some survey results may be reported in aggregate and with disguised company information. All individual responses will be kept strictly confidential, and no company-specific information will be revealed.

In case of questions or problems, please contact Dr. Deniz Caglar.

Go to the Fit for Growth Index profiler

See original results from the Fit for Growth Index profiler.

How do the top innovators keep winning?

How do the top innovators keep winning?

Every year our annual Global Innovation 1000 study investigates the relationship between how much companies spend on R&D and their overall financial performance. And every year, we reinforce the conclusion that there is no correlation between the two. What matters instead are the capabilities that successful companies put together to enable their innovation efforts.

We have found that nearly every company follows one of three strategies, need seeker, market reader, or technology driver. And for each of these strategies, there is a distinct set of capabilities that top performers identify as most critical.

And for those companies that focus on the “right” capabilities, execute them well and align their innovation strategy with overall corporate strategy, we have observed what we call a “coherence premium”. We have found that companies ranked in the top third in terms of coherence had 22 percent higher profit margins, on average, and achieved 18 percent greater market capitalization growth.

What is your strategy?

What capabilities do you need to succeed?

Use this brief strategy assessment tool to profile your strategy and understand the capabilities you need to succeed.

Go to the innovation strategy profiler

Supply chain capabilities profiler

Supply chain capabilities profiler

When an organization’s supply chain capabilities are directly aligned with its way to play, the company enjoys a coherence premium — that is, superior performance and an extremely strong market position.

Unfortunately, more often, companies’ strategic thrusts are divorced from their operational capabilities; as a result, supply chain organizations (and their executives) must contend with conflicting demands that cannot be reconciled.

Strategy&’s supply chain profiler lets you test the coherence of your supply chain capabilities against your defined way to play.

This tool will provide an initial assessment, identifying supply chain strengths and making recommendations for improvement to generate a coherence premium.

Go to the supply chain capabilities profiler