SoundBite: The secret to strategy that works
Consider these two statistics: More than half of senior executives have no confidence in their strategy and 80 percent of corporate value destruction comes from bad strategy decisions. There is clearly an epidemic of bad corporate strategy.
Many companies spend too much time, energy, and money chasing the market, only to end up in exactly the same place as their competitors. They try to be all things to all customers and dilute their impact. On top of that, they create a strategy that isn’t practical and never gets off the ground.
Use an approach we call Capabilities-Driven Strategy. It starts with understanding what you’re truly great at and building your strategy from there. It’s a pioneering approach, and when you get it right, the payoff is tremendous.
In this three-part SoundBite video series, Cesare Mainardi and PwC's Strategy& Senior Partner Paul Leinwand provide a practical guide for using capabilities to build your company’s engine for growth.